Australian Touch Iron Launch24 June 2014
A group of 20 of Australia’s top media guests were invited to the debut of the world’s first automatic iron, The Touch.
The event was three-fold with our Australian Ambassador Renya Xydis and Australian Creative Director Lauren McCowan demonstrating and teaching the media how to use the Touch and Waving Wand. A total of 4 x looks were created showing the versatility of the Cloud Nine tools.
The ground-breaking Touch Iron was on display, floating on perspex plinths throughout the venue. Guests were then encouraged to work with the Touch at stations provided with Cloud Nine brushes and heat mats.
Media guests to name a few who attended;
Vogue, Cosmopolitan, Elle, Harper’s Bazaar, Marie Claire, Sunday Style & OK!/NW.